Scruf were thrilled to be asked to create a set of social media animations for finance startup ZILCH – a UK based responsible lender.

They are not ones to just “look” responsible. They’ve gone out of their way to create Zilch so that you always spend responsibly.

Access to a limited balance. It’s impossible to get into £1000’s of debt.
Never pay any interest, late or early fees. Ever.
All repayments are automated. It’s not possible for you to forget to pay.
If you can’t pay your balance in 6 weeks. You just won’t be able to use Zilch anymore.

Zilch already had a really strong brand identity, so it was just a case of bringing it all together!