Vertu Honda


“Some people love their cars so much they give them a name”

In a recent survey from the AA over half of Women car owners and nearly a third of men gave them a name. What’s yours called?

Scruf were commissioned by The Black Arts Company to help deliver a set of adverts for Vertu PLC – one of the largest car retailers in the UK. The TV Advertising was shot on location in the City of Cape Town as well as the environs of Franchoek, and Scruf were brought in to give certain shots a British feel. This involved working with the 4K raw files for scene painting, compositing and tracking. Scruf also developed the onscreen graphic transition style – creating a fluid sense of movement and dynamism for the onscreen information.

A more extensive range of the films created can be found by following the yellow ‘What’s yours called?’ project link.

Whats yours called?