Project

Premium Audio

Premium Audio – Jazz FM, Scala, Planet Rock and Kerrang

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Description

Scruf were approached by Bauer Media to create a set of animations to promote the launch of their latest offering – Premium Audio. A pay-for-radio service that allows subscribers to skip live radio, choose the tracks they want to hear (and the tracks they don’t), and access exclusive podcast and interview content.

Premium Audio was launched across 4 of the stations in the Bauer radio network – Jazz FM, Scala, Planet Rock and Kerrang – and the animation needed to be work across all formats, whilst keeping to each stations distinct look and feel.

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