One of the largest car retailers in the UK – Bristol Street Motors – are promoting their 0% event throughout July.

Scruf were commissioned by advertising agency The Black Arts Company to help deliver the campaign.

The advert was shot in winter, so Scruf were challenged to add leaves to the vines covering the house, as well as create a sunny look and feel to the background scenes. We also took inspiration from the group branding to create a slick new call to action animation.